Opening April 15th at 6 pm
16th – 21st April | 10.00am – 7.30pm

Stecca3 is honored to host Nieuwe Instituut with “NEW STORE 2.0”, a store where shopping helps the environment instead of harming it. Can a store help our planet to sustain life, instead of just consuming natural resources? Can shopping ever contribute to the regeneration of the living world? Nieuwe Instituut’s New Store 2.0 investigates a new value economy, another step towards such a regenerative scenario.

In this second iteration of the experimental pop-up shop, located at socio-cultural centre Stecca 3 (@steccatre ) from 16 to 21 April, Nieuwe Instituut is testing alternative forms of exchange. The store brings together local hairdresser Alberto Fucci, sustainable yarn producer Human Material Loop @humanmaterialloop ), designer Woo Jin Joo @woojinstudio ) – and of course you, the customer.

Visit for more information.

The New Store 2.0 pop-up edition is a collaboration with @temporiuso , made possible by regenerative partner @new_order_of_fashion . The New Store is a multi-year research project in collaboration with the International Architecture Biennale Rotterdam (@iabr____ ) and the research consultancy @theseekingstate

“CRAFTING DIALOGUES. Public meetings, design exhibitions and installations to bring handicraft, stories and knowledge into dialogue” is the public program of talks, exhibitions and installations of artisan design curated by Stecca3, hybrid space and socio-cultural centre, as part of the Isola Design District for Fuori Salone 2024 and in collaboration with Nieuwe Instituut Rotterdam, IAAD. Institute of Applied Art and Design, Accademia Italiana, SAE Institut, ISIA Urbino, cultural partners Constructlab, Collective Works (NL), Temporiuso, technical partners such as BRIChECO social carpentry, FERCAM Echo Lab, +bc ciclofficina, Mirror, the participation of designers Italian and international such as Giulio Iacchetti and Matteo Ragni or Lidi Bus (NL), with the contribution of @regionelombardia.official and Stimuleringsfonds, and the support of the Dutch Consulate in Milan.

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